World Breastfeeding Week is August 1-7, however, it is celebrated in Canada from October 1-7. It is celebrated in October because it is the 10th month of the year and symbolizes the first week of a baby’s life (after nine months of pregnancy) when a baby may begin to breastfeed.
The #WBW2021 slogan “Protect Breastfeeding: A Shared Responsibility” will focus on how breastfeeding contributes to the survival, health and wellbeing of all, and the imperative to protect breastfeeding worldwide. The theme is aligned with thematic area 2
of the WBW-SDG 2030 campaign which highlights the links between breastfeeding and survival, health and wellbeing of women, children and nations.
The World Alliance for Breastfeeding Action (WABA) reminds us that although support at the individual level is very important, breastfeeding must be considered a public health issue that requires investment at all levels. The concept of ‘building back better’ after the COVID 19 pandemic will provide an opportunity to create a warm chain of support for breastfeeding that includes health systems, workplaces and communities at all levels of society. A warm chain of support will help build an enabling environment for breastfeeding and protect against industry influence. It is time to inform, anchor, engage and galvanise action to protect breastfeeding at all levels.
In October, the Quintessence Breastfeeding Challenge
celebrates breastfeeding and milk-banking and demonstrates promotion, protection, and support for breastfeeding women and their families. It’s a chance for education and peer support to be done in a fun social way.
The challenge is usually held the first Saturday in October of each year to see which geographic area (province, state, or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on” at 11 am local time.