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Breastfeeding

Breastfeeding is one of the most important preventive health measures for both mother and child. Breastfeeding exclusively for the first six months (and sustained for up to two years or longer with appropriate complementary feeding) is important for the nutrition, immunologic protection, growth, and development of infants and toddlers.

Perinatal Services BC believes that breastfeeding is a population health strategy that must be protected, supported, and promoted to optimize the health of mothers and their infants.  

While BC’s breastfeeding initiation rate is 93%, only 42% of infants are breastfed exclusively for six months. This highlights the need to continue to implement actions that advance breastfeeding in the province. 

The Breastfeeding My Baby guide, available inside the Pregnancy Passport, is a helpful tool that can be printed and posted in health care facilities to promote breastfeeding, or used with families for individual or group education.

 

There are two sizes available for printing:

Launched by World Health Organization (WHO) and UNICEF in 1991, the Baby-Friendly Initiative (BFI) is a global effort to implement practices that protect, promote, and support breastfeeding.

Perinatal Services BC endorses the Baby-Friendly Initiative as a framework for the provision of evidence-informed care to mothers, infants, and families, and upholds the WHO International Code of Marketing of Breast Milk Substitutes to ensure the appropriate marketing and distribution of human milk substitutes and other products related to the code.

PSBC is a member organization of the BC Baby-Friendly Network, a multidisciplinary committee of health care providers, ministry representatives, and consumers interested in protecting, promoting, and supporting breastfeeding. 

The Minister of Health and the Minister for Children and Family Development have designated the BC Baby-Friendly Network as the implementation committee for the Baby-Friendly Initiative in British Columbia. The network works in partnership with the Breastfeeding Committee for Canada. Perinatal Services BC also sits on the Board of Directors for the Breastfeeding Committee for Canada. 



The BC Women's Provincial Milk Bank screens milk donors, collects and pasteurizes donated milk, and distributes it to hospitals in BC.

Milk from a baby’s own mother is always the first choice. When her milk isn’t available, donor milk is the next best thing. Donor milk has active beneficial properties and is similar to mother’s own milk. It provides babies with antibodies to fight disease and infection. Human milk is best for all babies. It is especially important for sick and very tiny babies.

The demand for milk is high and often exceeds supply. New donors are always needed. Download the list of Facilities with Donor Milk Collection Depots.
These materials promote community support of breastfeeding.

Click on the images below to see print ready versions of breastfeeding promotional materials.


Download and print as many posters as you need for your sites. 


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SOURCE: Breastfeeding ( )
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