Skip to main content

Awareness Campaigns

Perinatal Services BC supports health awareness events and encourages health care providers and women and their families to get involved. 

January is Perinatal Depression Awareness Month. The following organizations have resources for pregnant and postpartum women:

The following resources are for health care providers:


Parents of Preemies Day recognizes the strength, courage, and resilience of parents of premature babies. It is on the first Sunday in May.

For more information on premature births and support resources, visit the Canadian Premature Babies Foundation.

In many countries, as many as one in five new mothers experiences some type of perinatal mood and anxiety disorder. These illnesses frequently go unnoticed and untreated, often with tragic and long-term consequences to both mother and child.

World Maternal Mental Health Day is on the first Wednesday of May.

National Multiple Births Awareness Day is held in late May to bring awareness to the challenges that families with multiple births may face and to improve the quality of their lives. 

For more information, visit Multiple Births Canada.

World Breastfeeding Week is August 1-7, however it is celebrated in Canada from October 1-7. It is celebrated in October because it is the 10th month of the year and  symbolizes the first week of a baby’s life (after nine months of pregnancy) when a baby may begin to breastfeed.

In a world filled with inequality, crises and poverty, breastfeeding is the foundation of lifelong good health for babies and mothers. The World Breastfeeding Week (WBW) theme for 2018 is Foundation of Life. Together, let’s attract political support, media attention, participation of young people and widen our pool of celebrants and supporters. Learn more about World Breastfeeding Week.

The Government of BC has proclaimed October 1-7, 2018 as Breastfeeding Week.  

The Global Big Latch On

In August, women, families, and children gather around the world to laugh, chat, and build community one latch at time. Visit The Global Big Latch On for more information.

Quintessence Breastfeeding Challenge

In October, the Quintessence Breastfeeding Challenge celebrates breastfeeding and milk-banking and demonstrates promotion, protection, and support for breastfeeding women and their families. It’s a chance for education and peer support to be done in a fun social way. 

The challenge is held the first Saturday in October of each year to see which geographic area (province, state, or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on” at 11 am local time.

Breastfeeding Guidelines

PSBC has three provincial Breastfeeding Guidelines for the healthy preterm infant, the healthy term infant, and multiple infants.

Breastfeeding Resources

The Breastfeeding My Baby guide is a helpful tool that can be printed and posted in health care facilities to promote breastfeeding, or used with families for individual or group education.

The Breastfeeding Buddy is a web-based app that has tips, tools, and videos to help new mothers with breastfeeding and more, from pregnancy to baby's first six months and beyond. It provides parents with information and links to health resources in their community and helps them keep track of breastfeeding, baby's sleep schedules, diaper changes, and scheduling if mothers express breast milk or provide alternate feedings. It's an easy, fun, and educational tool designed to help parents give their baby the very best start in life.

For further information on PSBC'S breastfeeding initatives click here

Fetal Alcohol Spectrum Disorder (FASD) Awareness Day is September 9. The month and day were selected to highlight the nine months of pregnancy which are a time when a women should abstain from drinking alcohol. The day raises awareness about the dangers of drinking during pregnancy and the challenges of individuals and families who struggle with FASD.  

For more information, visit Health Nexus.

Mental Illness Awareness Week is an annual
national public education campaign designed to help open the eyes of Canadians to the reality of mental illness. In 2018, it is September 30 - October 6.

PSBC has the following resources that address mental health during pregnancy:


Sudden Infant Death Syndrome (SIDS) Awareness Month in October is a time to shed light on sudden infant deaths and safe sleeping environments. SIDS is the death of a baby under one year of age which is sudden, unexpected, and without a clear cause. Sudden Unexplained Death in Infancy (SUDI) is the sudden unexpected and unexplained death of an infant where risk factors are present and may or may not contribute to the death.

PSBC has the following resources:

  • Safe Sleep Environment Guideline for Infants 0-12 Months
    This provincial guideline provides health care providers with information about infant safe sleep practices to prevent SIDS.

  • Safe Sleep Toolkit
    Honouring Our Babies: Safe Sleep Cards & Guide is an interactive, education toolkit to help service providers discuss safe infant sleep practices with First Nations and Aboriginal families and help reduce the risk of SIDS and SUDI.

Pregnancy and Infant Loss Remembrance Day is on October 15.
An international wave of light campaign encourages everyone to light a candle every October 15 at 7 p.m. to stand together in remembrance of babies gone too soon and raise awareness about infant loss. It is a day of remembrance for pregnancy, loss, and infant death, which includes but is not limited to miscarriage, stillbirth, SIDS, or the death of a newborn. 

World Premature Day is on November 17. Approximately 15 million babies are born prematurely each year, accounting for more than one in 10 of all babies born worldwide. World Prematurity Day aims to raise awareness for prematurity and the concerns of preterm babies and their families worldwide because infants born preterm represent the largest child patient group. 

For more information, visit the Canadian Premature Babies Foundation.


Given how common gender-based violence is and the wide range of physical and mental health effects it has, everyone—from the bedside to the board room—has a role in responding to gender-based violence and addressing its impacts.‎

This free four-course training series will help you to understand, identify, respond to, and address gender-based violence. As health sector workers, we all have a role to play in supporting those who have experienced or are living with gender-based violence.

Access the course via the Learning Hub.

SOURCE: Awareness Campaigns ( )
Page printed: . Unofficial document if printed. Please refer to SOURCE for latest information.

Copyright © Perinatal Services BC. All Rights Reserved.

    Copyright © 2019 Provincial Health Services Authority.