World Breastfeeding Week is August 1-7, however it is celebrated in Canada from October 1-7. It is celebrated in October because it is the 10th month of the year and symbolizes the first week of a baby’s life (after nine months of pregnancy) when a baby may begin to breastfeed.
The #WBW2019 slogan “Empower Parents, Enable Breastfeeding”
was chosen to be inclusive of all types of parents in today’s world. Focusing on supporting both parents to be empowered is vital in order to realise their breastfeeding goals. Empowerment is a process that requires evidence-based unbiased information and support to create the enabling environment where mothers can breastfeed optimally. Breastfeeding is in the mother’s domain and when fathers, partners, families, workplaces, and communities support her, breastfeeding improves. We can all support this process, as breastfeeding is a team effort. To enable breastfeeding we all need to protect, promote and support it. Learn more about World Breastfeeding Week
The Government of BC has proclaimed October 1-7, 2019 as Breastfeeding Week. Provincial Proclamation can found here
In October, the Quintessence Breastfeeding Challenge
celebrates breastfeeding and milk-banking and demonstrates promotion, protection, and support for breastfeeding women and their families. It’s a chance for education and peer support to be done in a fun social way.
The challenge is usually held the first Saturday in October of each year to see which geographic area (province, state, or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on” at 11 am local time.
These materials promote community support of breastfeeding. For further information on promotional materials click here
The Breastfeeding My Baby
guide is a helpful tool that can be printed and posted in health care facilities to promote breastfeeding, or used with families for individual or group education.
For further information on PSBC'S breastfeeding initiatives click here