World Breastfeeding Week is August 1-7, however, it is celebrated in Canada from October 1-7. It is celebrated in October because it is the 10th month of the year and symbolizes the first week of a baby’s life (after nine months of pregnancy) when a baby may begin to breastfeed.
The #WBW2020 slogan “Support breastfeeding for a healthier planet” was chosen to focus on the impact of infant feeding on the environment/climate change and the imperative to protect, promote and support breastfeeding for the health of the planet and its people. The theme is aligned with thematic area 3 in the WBW-SDG 2030 campaign which highlights the links between breastfeeding and the environment/climate change.
The World Alliance for Breastfeeding Action (WABA) applies the warm chain approach of working together across sectors and levels to make common cause with groups working on environmental issues. Together, we need to emphasize the link between breastfeeding and the environment.
The Government of BC has proclaimed October 1-7 as Breastfeeding Week. Find the Provincial Proclamations below:
In October, the Quintessence Breastfeeding Challenge
celebrates breastfeeding and milk-banking and demonstrates promotion, protection, and support for breastfeeding women and their families. It’s a chance for education and peer support to be done in a fun social way.
The challenge is usually held the first Saturday in October of each year to see which geographic area (province, state, or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on” at 11 am local time.
These materials promote community support of breastfeeding. For further information on promotional materials click here
The Breastfeeding My Baby
guide is a helpful tool that can be printed and posted in health care facilities to promote breastfeeding, or used with families for individual or group education.
For further information on PSBC'S breastfeeding initiatives click here